Case Study: Zubedy Sdn. Bhd.
Zubedy started as an advertising and marketing hotspot in May 1994 and has grown into soft skills and personal development training and consulting agency. The company is composed of 20 multinational facilitators from different financial institutions, government organization, small to medium enterprises (SMEs), and IT firms.
Increase Sales effectiveness by 100%
Anas Zubedy never had any video in their marketing arsenal despite being a pro marketer himself. The goal is to keep their business presentation short while still able to present their training services & company all within 10mins, where in normal presentation would take longer than 1-hour. Their sales team have expressed the video have helped to increase their sales effectiveness by 100%.
Anas Zubedy wants an innovative presentation & ditch transnational approach.
Zubedy has been well established in its market niche. The challenges with Zubedy is they own a wide ranges of training services and can be daunting to explain all in their business to business engagement. PurplePerfect was first approach to do a Short Video for their Entrepreneur Award of the Year nomination. They ended up wanting more.
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